GESTURES AND EXPRESSIONS BECOME A MESSAGE OF POSITIVITY AND FREEDOM

SPRING
SUMMER 2026

DISCOVER THE CAMPAIGN
ICONIC, TIMELESS, NOW EVEN COOLER

YOUR
DENIM GUIDE

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THE NEW COLLECTION INSPIRED BY THE IMAGINARY OF THE WILD WEST

JEAN’S
WEST

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Knitwear
Jackets and Coats
T-shirts
Sweatshirts
Shirts
Polos
Trousers and Chinos
Underwear and Pyjamas
Accessories and Shoes
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Cardigan with braids and stripes Men Cardigan with braids and stripes Men
New arrivals

Cardigan with braids and stripes

€ 129,00
Slim fit shirt with pocket Men Slim fit shirt with pocket Men
New arrivals

Slim fit shirt with pocket

€ 69,95
4 Colors
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V-neck vest with braids Men V-neck vest with braids Men
New arrivals

V-neck vest with braids

€ 99,95
2 Colors
Sweatshirt with half button closure Men Sweatshirt with half button closure Men
BEST SELLER

Sweatshirt with half button closure

€ 109,00
2 Colors
Cardigan with braids and stripes Men Cardigan with braids and stripes Men
New arrivals

Cardigan with braids and stripes

€ 129,00
Slim fit shirt with pocket Men
New arrivals

Slim fit shirt with pocket

€ 69,95
4 Colors
Regular fit denim jacket Men Regular fit denim jacket Men
New arrivals

Regular fit denim jacket

€ 119,00
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Inside Benetton

History. Savoir-faire. Social commitment. Campaigns. Background. Discover United Colors of Benetton from the inside.

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SPRING SUMMER 2026 CAMPAIGN

The new SS26 campaign celebrates the evolution of United Colors of Benetton through the expressive energy of the talents Juan Perales and Kyshan Wilson.

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