Already have an account? Access My Area and activate your Family Card.


1. For every euro spent, you'll be credited 1 point
2. You can use the discount coupons both in-stores and online
3. You can check your points balance online
4. Get a 15% Welcome Bonus now
5. For your birthday you'll receive a special gift
6. Get a sneak peek at initiatives and offers reserved for you


Registering for the new Family Card program is easy, fast and free. Follow these simple directions.

Enter the My Area and create an account on, complete the registration and activate your Family Card.
Collect points when you shop online and in stores: with the Family Card, every purchase is converted into loyalty points.
Discount coupons and special offers reserved for you: take advantage of all the benefits online and in stores.

Answers to the questions most frequently asked by our Family Card customers.

The Benetton Family Card is a completely free digital loyalty card, rewarding your shopping by turning your online and in-store purchases into loyalty points. You can get exclusive discount coupons, promo previews and special offers just for you.

You can get exclusive discount coupons, promo previews and special offers just for you.

It's easy: every time you make a purchase online or at participating United Colors of Benetton or Undercolors of Benetton stores, you'll get 1 point for every euro spent. The accumulated points will get you Discount Vouchers to use on your subsequent purchases.

Joining the program is easy and free: go to one of the participating United Colors of Benetton, Undercolors of Benetton and Sisley Young stores or activate your Family Card instantly at our website

The Benetton Family Card is completely free.

Yes, the Benetton Family Card is valid for all adult and kids' collection pieces at United Colors of Benetton and Undercolors of Benetton as well as the entire Sisley Young collection. You can gain points online and at all participating stores.

No, the Benetton Family Card cannot be used as a payment method. You can use the loyalty card to gain points and get perks like discounts, gifts and sneak peek promos.

No, the Benetton Family Card is personal and may not be used by others. It can be used only by the person it's registered with.

Yes, you can use your Benetton Family Card at all participating stores and online.

Yes, for more details, check the rules.

You can get a discount of 10 euros after reaching 200 points. The conversion of points into discounts will happen at 10 euros and multiples thereof.

To view your points balance, log in to your account at the website In "MyArea" you can see how many points you've gained and check out the available Discount Vouchers.

The Welcome Bonus is a special 15% welcome discount that you'll receive after your Benetton Family Card has been activated. You can use the Welcome Bonus on your next purchase, within 60 days of its issue date. It cannot be combined with Standard Discount Vouchers.

The Standard Discount Voucher is a special discount you can get through the points accumulated with your Benetton Family Card. The points are automatically converted into Standard Discount Vouchers with predefined amounts of 10 euros or multiples thereof. You can use the Standard Discount Voucher on your next purchase, within 60 days of its issue date. It cannot be combined with the Welcome Bonus.

Your birthday is special to us. To celebrate it with you we've thought up two surprises: double points on the first purchase made in the 7 days before and/or after your birthday and a special gift that will be sent to you via email.

To get the Welcome Bonus, you must make a purchase and activate your Benetton Family Card within 15 days.

To receive your Discount Voucher you need to reach 200 points on your Benetton Family Card, you'll find it in your "MyArea". Remember that your bonus voucher is valid for 60 days from the moment it's issued and will be worth 10 euros or a multiple thereof.

You can use your Discount Voucher at stores participating in the Benetton Family Card program and online.

To use your Discount Coupon at participating stores, simply present your Family Card number to the cashier at checkout. To use it online, though, you'll have to select it, once logged into your My Area, during the checkout phase. Remember that the Discount Voucher is not valid on sale or promo items, must be used once, cannot be split, cannot be converted into cash and does not give the right to change.

Yes, you can combine several Discount Vouchers and use them on the same purchase. However, it's not possible to use a 10 euros Discount Voucher together with the Welcome Bonus.

The discount voucher expires 60 days after being issued.

No, there's no minimum sum that you have to reach to use the discount voucher.

No, the discount voucher may be redeemed once.

Yes, you can also use your Discount Voucher at the website once logged into your My Area.

Once you've finished registering, you must have your personal username and password to access your My Area. If you don't remember your password, recover it by clicking on "Forgot your password?".

You can modify your data directly in your My Area by logging in.

You can contact us directly from your members area: login, select "Contact us", fill out the form and click "Send". We will open a ticket for your request and reply as soon as possible.