"The Colors Club" is the new 3 status loyalty program from United Colors of Benetton. Start your shopping at participating stores or online by accessing your My Area, collect colored dots and access a series of exclusive benefits and special offers designed for you.
You will also be able to preview initiatives and special offers just for you. You can find the complete rules and regulations at the following link.

You can sign up for our loyalty program for free by going to one of the United Colors of Benetton or Undercolors of Benetton stores participating in the initiative or online, via the account creation page.

Accumulating dots is very simple: you'll get one dot for every euro spent at participating stores or online.
The dots accumulated with online purchases will remain "frozen" for the entire period in which it is possible to make a return; when this period has passed, the dots will automatically become "effective".
For more information on the loyalty program, consult the rules and regulations at the following link.

The status is defined by a predefined amount of dots accumulated through shopping at participating stores or online. There are increasing benefits ay at each status.
There are 3 status you can reach:
Fan: 0 to 199 Dots
Friends: from 200 to 599 Dots
Family: from 600 Dots

- Welcome Bonus equal to 15% discount that can be used at participating stores if you correctly complete the card activation procedure and make a first purchase within 14 days of that date. It is valid for 60 days from the date of issue;
- You'll receive a discount voucher of €10 or €15 for every 200 dots, based on the status reached, which can be used on a subsequent purchase at participating stores or online on a minimum purchase equal to at least double the value of the discount voucher. It is valid for 60 days from the date of issue;
- Birthday Bonus equal to 15% or 20%, depending on the status reached. It can be used at participating stores or online only once between the 7th day before and the 7th day after the date of your birthday with no minimum purchase amount.
For more information on the loyalty program, consult the regulations at the following link.

Yes, the €10 and €15 discount vouchers can be combined, but not with other value or percentage discount vouchers, such as the Welcome Bonus and/or the Birthday Bonus. They cannot be split, they cannot be converted into cash and they do not give the right to change. They cannot be used to purchase items on sale or subject to other promotions.

The loyalty Welcome Bonus can only be used at participating stores without a minimum purchase.
The €10 and €15 discount vouchers can be used on a single purchase at participating stores or online by accessing your My Area on a minimum purchase equal to at least double their value.
The Birthday Bonus can be used at participating stores or online by accessing your My Area with no minimum purchase.

It is possible to check your status, dot balance and available discount vouchers by accessing the My Area at the benetton.com website.
To access it you must have a personal username and password. If you don't remember your password, recover it by clicking on "Forgot your password?".

Yes, for more details, consult the rules and regulations at this link.

If you make a return to participating stores, a return voucher will be issued which will not be deducted from your dot balance.
You will be able to use the return voucher as a payment method for your next purchase and this will not accumulate dots.

You can cancel your membership from "The Colors Club" program at any time by contacting Customer Service from your My Area: log in, select "Contact us", fill out the form and click "Send".