COLLECTIONS
STRANGER THINGS
AROUND THE WORLD
To celebrate the fifth and final season of Stranger Things, United Colors of Benetton took center stage in a series of activities, immersive experiences, and special initiatives promoted by Netflix to celebrate the last chapter of the cult series and its characters.
From Lucca to London, all the way to Madrid, Berlin, and Los Angeles: here are all the events that brought together fans of Netflix’s cult series.
STRANGER THINGS LUCCA · STRANGER THINGS LONDON · STRANGER THINGS MADRID · STRANGER THINGS BERLIN · STRANGER THINGS LOS ANGELES ·
STRANGER THINGS LUCCA · STRANGER THINGS LONDON · STRANGER THINGS MADRID · STRANGER THINGS BERLIN · STRANGER THINGS LOS ANGELES ·
STRANGER THINGS LUCCA · STRANGER THINGS LONDON · STRANGER THINGS MADRID · STRANGER THINGS BERLIN · STRANGER THINGS LOS ANGELES ·
STRANGER THINGS LUCCA · STRANGER THINGS LONDON · STRANGER THINGS MADRID · STRANGER THINGS BERLIN · STRANGER THINGS LOS ANGELES ·
STRANGER THINGS LUCCA · STRANGER THINGS LONDON · STRANGER THINGS MADRID · STRANGER THINGS BERLIN · STRANGER THINGS LOS ANGELES ·
LUCCA COMICS
During Lucca Comics & Games, held from October 29 to November 2, fans of Stranger Things discovered the exclusive capsule collection created through a collaboration between the United Colors of Benetton archive and the creativity of the series' costume designer Amy Parris. They also had the chance to join a special treasure hunt, visit the Netflix booth, and meet some of the show’s actors and the directors attending the event.
LONDON
On November 13, the London Premiere of Stranger Things 5 took place, with Marta D’Addato and Alessandro Benvenuti, one of the faces of the Stranger Colors of Benetton campaign, attending as guests. In the following days, the Oxford Street store became a key stop on the Netflix activation "Hawkins Heroes", a special treasure hunt across London's West End encouraging fans to visit selected locations to earn digital and physical rewards and get ready for the final adventure ahead of Stranger Things 5 release.
LOS ANGELES
Netflix invited thousands of fans for One Last Ride with CicLAvia on Melrose Avenue. Attendees, riding their bikes and dressed in '80s-style outfits, were able to win exclusive Stranger Things merchandise, including our iconic sweatshirt from the exclusive capsule, and pose with immersive photo ops along the route.
BERLIN
At the Netflix-organized “Hawkins Christmas Market,” fans can see the three iconic looks of the series’ main heroine, Eleven, Holly, and Erica, exhibited in a special area.
MADRID
From December 3 to 21, the United Colors of Benetton store on Gran Via will be one of the Netflix-branded Stranger Things stops. The store, which will be decorated with themed window displays for the occasion, will host a photo booth where visitors can dress up in the series’ iconic looks and receive a personalized poster with the purchase of an item from the Stranger Colors of Benetton capsule.
